top of page

Three wishes


ree

While digging around in a cupboard the other day, I found an old lamp. It was dirty so I gave it a rub… and out popped a genie.


“I’m the Mage of Commerce”, he proclaimed, “and I’ll grant you three wishes!”


I thought about it for a moment.


“I wish there was a greater focus on quality. These days, everyone wants to do everything quickly, cheaply and with minimum effort. Companies aren’t getting the service or results they need or deserve.


“Secondly, I wish people were more polite. Sure, they’re busy and I might not be the most important person to them but not even acknowledging a call or email is rude.


“And whatever happened to loyalty and to keeping promises? I wish you could raise the levels of professionalism and integrity out there.”


“Hmmm”, the genie replied, stroking his long mystical beard. “I’m a powerful being but you’re asking me to change the whole landscape of business. Granting your wishes might be too difficult for even me… but I’ll see what I can do.”


It would be nice if he comes through, wouldn’t it?


www.abaexecutive.com


 
 
 

Comments


Contact

​Tel: +44 (0)7974 224264

email: ​info@abaexecutive.com

© 2025 ABA Executive Ltd

Privacy policy

Cookie policy

ABA Executive needs the contact information you provide to contact you about its products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as ABA Executive's privacy practices and commitment to protecting your privacy, please review the Privacy Policy.

bottom of page